case study

Revitive Circulation Booster.  An innovative product aimed at seniors who suffered from aching feet and legs.  Company had moderate success in the UK and Australia.

The Objective:

  • Sell product!
  • Build Brand Awareness

The Challenge:

  • Really poor quality TV creative using British Talent
  • Very limited launch budget $35K!

The Initial Launch Strategy:

  • Recreated the UK TV spot, using local talent
  • Launch using DRTV, PR and some social media
  • Total Budget:$35K

Initial Results:

  • DRTV delivered a positive ROI but also created enough buzz to help us secure retail placement at a few of the smaller pharmacy chains.
  • Approximately 15% of monthly sales revenue was reinvested into DRTV
  • Within 6 months, had sold over xx units and secured retail placement within top pharmacy banners.

The Growth Strategy:

  • Hired Guy Lafleur as the Brand Ambassador. Guy was selected because, it was a well-known fact that he has stopped skating because of the chronic pain he suffered in his legs.
  • Continue to run a mix of :60 & :30 second TV spots, PPC and online video ads.
    • Core customer for this product was A50+

The Results:

  • $22.5 million in sales in the first 2 years, with a gross profit margin of 38%!

TV Creative

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514-442-8926 | pamela.gareau@ensemblemedia.ca

At Ensemble, we often feel like the human side of business has gone away and we work hard to bring it back into our business We like to start with an old fashioned conversation (even if it is on Skype!).

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