case study

The Objective:

New Customer Acquisition at a reasonable cost per acquisition.

The Challenges:

Well for starters, how about a product that nobody really wants?  Let’s face it, admitting your need a personal emergency response system is, for most people, admitting you are getting old.

Combine that immense challenge with really small budgets compared to their multi-national competitor Phillips, we had our work cut out for us!

Our Strategy:

  • Revamp and reinvigorate the brand.
  • Change the positioning of the product to “Emergency Response” to “Smart Safety Solution”
  • Communicate to our potential customers in way that does not insult their intelligence or create fear, but does tug a little on the heart strings.
  • Employ a hybrid DRTV type TV execution using a combination of :30 & :60 second spots.

The Results:

  • Sales growth of 27% (YTD Q3 – 2018)
  • Maintained an efficient advertising ROI
  • Overwhelming positive feedback from customers on the new brand and in particular, the new TV Creative.

New TV Creative

say hello!

514-442-8926 | pamela.gareau@ensemblemedia.ca

At Ensemble, we often feel like the human side of business has gone away and we work hard to bring it back into our business We like to start with an old fashioned conversation (even if it is on Skype!).

We don’t charge new clients for our initial thoughts and plans and we have great coffee (ok, and sometimes beer and wine). So send us a note or give us a call and let us know how we can help you.